Interactive installation for the Seat exhibition space in Wolfsburg, Germany. The concept is based on the then marketing line of the company, "Competition Runs in our Genes", and detects the position and physical activity of two players. The players compete to bring to life and attract genes to their body by moving rapidly then racing to the end of the 12 metre long screen.
A musical track divided into two sub-tracks, with the volume of each reacting to the activity of a person also creates an interactive audio layer.
Developed by area3, audio by GEN
My Role: Art Direction
Client: Euphone Group (Barcelona, Spain)
Location: Wolfsburg, Germany