mixMotion produced an animated video for the Public Health Gambling Project, an initiative based out of the Dalla Lana School of Public Health at the University of Toronto. The video is aimed at parents of young people, and chronicles the potential risks that youth can encounter while gambling.
The challenge was to create an informative video to relay all of the program’s statistics about youth gambling in a captivating way. While aimed at parents, the video also needed to be interesting for youth. Animation was chosen as a means to both convey the most amount of information and entertain viewers at the same time. The animation unfolds through two cycles of decision making, one good and one bad, and in the end pulls back to reveal how all decision making is interwoven.