Marcus Graf provides a solution to the current problems in the art industry by introducing the optimal artist.
Although most sectors have embraced technology to optimise their production, most artists are trapped in a pre-industrialised mentality where they hold on to a romantic view of manual labour. This results in a bizarre love-hate relationship with technology. Marcus Graf's mission is to liberate the artists from their disposition towards technology by introducing the optimal artist. This machine will not only aid in producing the artwork but will be at the root of creation, automatising the entire artistic process.
The optimal artist presented is an artificial composer named (by itself) Rosis Tres. Through live demonstrations and a step-by-step analysis, he demystifies and opens a discussion on the nature of the artistic process, one of the last exclusive domains of humanity.