Mike explains how the BBC uses domain-driven design to create richly-linked content-centric products. Focusing on the Wildlife Finder product, Mike’s approach blends information architecture and content strategy without being too scary. It’s a whirlwind ride, with useful lessons to take away and lots of opportunity for further reading.
Recorded live at The Book Club during the Content Strategy Lightning talks event on 29 May 2012, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup