CupcakeBBQ brings the viewer on a journey from food growth to consumption, and the pollution/ energy spent in the process. Identifying the problems of food waste behind the obvious, will spawn greater consumer responsibility. Buying food at supermarkets and super stores creates a passive relationship between the consumer and the product. This relationship spawns the notion that food is unlimited, and easily wasted. CupcakeBBQ deconstructs this American mentality on consumerism, and as a result pushes the audience to a greater respect for the products they buy.

cupcakebbq.com

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