Wrangler's latest short film is set in its birthplace and spiritual home, North Carolina.
The FW12 season is themed Keep True, and collections feature iconic designs and details from Wrangler's rich history, blended with modern innovation. As the original denim brand of the outdoors, Wrangler takes inspiration from nature.
The movie reconnects Wrangler with its roots out in the wild. At the heart of the piece is Thomas Keith. The one-time Salem Country D.A. now lives besides the Black River where he grew up. His love of the outdoors, free from the trappings of urban life, inspired the making of Wrangler's seasonal film.
The movie also features imagery from Wrangler's FW12 collection, including Rock & Mineral washes, the newly-relaunched women's denim line and warm autumnal color.
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