simyo – "A Recipe for Savings" [Long Version] - Advertisement – (Spain, 2012)

The long version of the main spot for use as pre/post-roll YouTube and Spanish online media sites central part of the Spanish telco "simyo" 2012/13 promotional campaign (its first in 3 years). Targeted to a wide demographic audience of potential new customers. I was in charge of creating the whole of the ad from the ground up including the creative concept, storyboarding and creative direction, shooting, production, graphic and production design, postproduction: editing, compositing, keying, VFX and sound design.

The project took over 300 work-hours including live action shooting and postproduction work.

CREDITS

Story, Director & Editor: Carlos Opitz

Client: simyo Spain (Orange España Virtual S.L.U)

Executive Producer: Carlos Opitz & Caroline Loftin

Director of Photography: Carlos Opitz

Hands Model: Caroline Loftin

Producer: Carlos Opitz & Caroline Loftin

VFX, 2D Compositor & Colorist: Carlos Opitz

Voice Over: Javier Abengózar

Audio Mix: Carlos Opitz

Sound Designer: Carlos Opitz

Software Used: Adobe After Effects CS6, Adobe Photoshop CS6, Adobe Premiere Pro CS6, Final Cut Pro 7, Adobe Illustrator CS6, Nuke.

Song: Your Little Planet Corp by Audiojungle's Music Premium

Ad Agency: OPITZ

Chief Creative Officer: Carlos Opitz

Creative Director: Carlos Opitz

Copywriter: Carlos Opitz, Luis Larraz Iribas & Eduardo Campiña

Head of Client Production: Eduardo López del Hierro