(3BL Media) Detroit, MI - July 19, 2012 - General Motors is using the voice of its fleet and commercial customers to tout product benefits in its newly launched advertising campaign. These customers bring to life how GM vehicles impact their businesses and their bottom lines.
Businesses and organizations worldwide rely on vehicles from Chevrolet, Buick, GMC and Cadillac for everything from feeding the elderly to helping to meet sustainability goals.
“Our mission is to provide great products, innovative business solutions and an exceptional customer experience,” said Ed Peper, U.S. vice president, Fleet and Commercial Sales. “What better way to convey the benefits of our vehicles and the services we provide than having our customers tell their own stories?”
“Stories from the Road” Customer Stories
Meals on Wheels Ministry – The reliability of its fleet vehicles is critical to Meals on Wheels Ministry and to those who depend on the program in Tyler, Texas. The organization’s GMC Savana cargo van has proven a reliable workhorse for their fleet, which travels an estimated 624,000 miles a year and feeds 3,100 seniors and disabled citizens across six counties each day.
City of Rock Hill, S.C. – A leader in cultivating a fuel-efficient fleet, the municipality relies on severalChevrolet vehicles, including Volt, Silverado, Equinox, Caprice and Tahoe, to meet its sustainability goals. The city was given the “Greenest Fleet” award in South Carolina in 2010. The fleet’s use of alternative fuels – including E85, CNG and electricity – has helped to avoid the use of more than 47,000 gallons of gasoline and saved the city $670,000 in 2011 alone.
Pacific Gas & Electric – The utility company has the largest fleet in California, covering an expansive and rugged territory from just north of Los Angeles to Oregon and the Pacific Ocean to Nevada. As part of that fleet, PG&E counts on GMC Sierra Hybrid pick-ups to provide the versatility and capability to get the work done. Cost savings are also key with each truck traveling an average of more than 15,000 miles a year and saving an average of more than $700 each on fuel costs.
Gateway Services – The Oklahoma-based pipeline company surveys and builds long-gas pipelines, using Chevrolet Silverados in its daily operations. The dependability of the trucks has been proven as each travels between 2,500 and 7,000 miles a month.
To watch the customer video testimonials, visit the GM Fleet and Commercial YouTube page; and, to find more information about the full vehicle portfolio, visit gmfleet.com. For timely responses to fleet-related questions, join the GM Fleet and Commercial LinkedIn group.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at gm.com.
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