Samsung: Sami the Robot

Case study: http://tyjo.co/samsungsami

Through the eyes of a real delivery robot (Sami) we discover the craftsmanship of Samsung mobile devices as Sami guides us through a mobile phone factory during a regular working day.

Traveling to the Vietnam to research the project, I discovered the unique way in which their product assembly comes together; with the aid of cute little autonomous robots. Together with the help of a hard working team at R/GA, my idea to humanize technology came alive.

TYPE: COMMERCIAL

CLIENT: SAMSUNG

AGENCY: R/GA

CREDITS

AGENCY - R/GA

ASSOCIATE CREATIVE DIRECTOR, ART DIRECTOR

Ty Johnson

CHIEF CREATIVE OFFICE

Taras Wayner

EXECUTIVE CREATIVE DIRECTOR

Eric Jannon

EXECUTIVE CREATIVE DIRECTOR

Chris Northam

CREATIVE DIRECTOR, WRITER

Sheena Brady

CREATIVE DIRECTOR, ART DIRECTOR

Mike Warzin

EXECUTIVE CONTENT PRODUCER

Monique Veillette

STORYBOARD ARTIST

Wing Lo

PROJECT MANAGER

Nicole Green

SVP, GROUP MANAGING DIRECTOR

Robin Forbes

EXECUTIVE STRATEGY DIRECTOR

Dennis Claus

PRODUCTION - ART & SCIENCES

DIRECTOR

Michael Spiccia

1ST AD

Jeremy Fitzgerald

DIRECTORS OF PHOTOGRAPHY

Jeremy Rouse, Germain McMicking

EXECUTIVE PRODUCER

Mal Ward

PRODUCTION DESIGNER

Guy Treadgold

HEAD OF PRODUCTION

Christa Skotland

LINE PRODUCER

Ben Scandrett-Smith

EDITORIAL - ROCK PAPER SCISSORS

EDITORS

Angus Wall, David Brodie & Neil Meiklejohn

ASSISTANT EDITORS

Lauren Dellara, Patrick Tuck & Martin Hsieh

PRODUCERS

Shada Shariatzadeh & Dina Ciccotello

EXECUTIVE PRODUCER

Raná Martin

HEAD OF PRODUCTION

Shada Shariatzadeh

MANAGING DIRECTORS

Linda Carlson & Jennifer Sofio Hall

POST PRODUCTION / FX

POST PRODUCTION

The Mill

COLORIST

Tom Poole @ Company 3

MUSIC

Danny Dunlap

SOUND DESIGN

Rommel @ Beacon Street Studios