Idaho Public TV | Arjuna Solutions

The adoption of the ExactAsk A.I. Service significantly improved the fundraising IPTV received from their direct mail campaigns without changing their existing business rules, systems, personnel, or fundraising practices. After a few months of including Arjuna’s optimized gift array values, IPTV was able to see clear results from their direct mail campaign. This experience proved that there was more value to be realized from their existing donor pool.