Brands across every vertical are scrambling to make up ground and develop and implement digital marketing strategies. While some brands scored huge early wins and established themselves as digital leaders, most marketers are still searching for how social channels can work for their companies and how they fit with the rest of their media and marketing mix. Yet more often than not, social media is still largely misunderstood, with brands and organizations not yet fully tapping into the wealth of insight, knowledge, and engagement the now not so new channel can provide.
As companies develop their social identities and experiment more with new media platforms, they will quickly understand that social media and relevant content including engaging video content are vital signs of life for a brand or company. Marketers cannot afford to leverage the same thinking and strategies to develop social media campaigns in the same manner that traditional and online advertising campaigns have been created, deployed, and measured. I would even go a step further and remove the word campaign… Social Media Marketing is constant, ever growing and maturing.
“Social is the biggest, most dynamic part of marketing,” says Drew Panayiotou, Senior Vice President of US Marketing for Best Buy. “It’s becoming critical, from how you connect with consumers to how you drive commerce to how you drive relationships in the moment.”
Creating constant video content that resonates with your target consumer, informs them on matters of interest or helps them work better with your brand product will create a sense of trust and admiration from your consumer and that is priceless.
The world is changing and so is strategic marketing. Media, specifically social media, has become an inevitable way to build awareness and nurture customer relationships. It is fast, furious and visceral. Consumers are vocal and weary of advertising and high value creative content is viral.
Video is one of the most popular and fastest-growing content types shared across the Web. It has become a basic expectation among Internet users. Video is how we communicate with each other on the Web and across mobile and desktop devices. Therefore social media and video together make a very powerful combination.
Smart brands and strategic marketing companies have evolved their marketing approach. Trying new ways to connect with consumers, without aggressively selling is the new marketing trend. This is an art form not a science and creative content is the key. Creative creatures rise.
Monster Products, that leads and never follows, has risen and runs with it. Recently, last week in fact, they sponsored the youngest skater to ever compete at the X-Games, Jagger Eaton. Instead of having him plastered in staid and obtrusive marketing gimmicks, they requested video content of Jagger. One video while training and another video capturing his first X-Games moment ever, sporting ever so coolly the iSport headphones, made, of course, by Monster.
Monster now has full control over the video, the copyright and all, to use however they please to drive sales. Hello retail store big screens. Isn’t it about time that those big screens at stores show something of value apart from their daily menu? Shared across the board on their social media sites, creating conversation on the events that occurred at X games. Video is a tool that allows for companies to market without seeming to, it’s a way to gain cool points with a generation that distains convention. (Written by Shira)
This is a product testimonial for the new iSport from Monster Cable Products driven by a human story of the youngest skateboarder to qualify for the X-Games.
OBJECTIVE: Create a non-conventional testimonial video that explains how great the new iSport headphones are with the story of the Eaton brothers to sell and launch this new product online and in stores across the world.
SOLUTION: Create a testimonial video that reaches generation Y that tells the story of the youngest skateboard brothers while explaining how the sport earphone product works.