The ‘Digital Foundation of Archeology’ is a fictitious company from a not too distant future. This company, nicknamed the ‘DFA’ would be responsible for collecting; archiving, updating and curating a database of people’s social networks, after they have passed away.
This would allow future historians, anthropologists or even family members to literally look back in time and examine a specific moment of history, pristine and in perfect clarity.
The DFA would work through a system where people voluntarily ‘donated their digital selves’ to history. Ad campaigns would be ever present on social networks, encouraging people to make this ‘donation.’
These ads would ask you to consider, how amazing it would be if we could see Leonardo Da-Vinci’s twitter stream as he painted the Mona Lisa, or watch Archimedes update his status after his ‘eureka’ moment. They would offer you the opportunity to join their grand campaign and become a part of the network of human history. However, once donated, the DFA would own all rights to this information, including the ability to publish said information.
The film looks both at how this system would work as a method of recording and ‘searching’ history but also at the potential negative reaction of a society that is obsessed with personal privacy.