Moon Communications turned to The DMCI to produce and direct a variety of content concepts they had developed for Westfield's multi-platform Autumn/Winter Fashion Brands Campaign.
‘LADYLIKE’ is a madmen inspired fashion moment of madness from our 3 demure women, taking place within a momentary elevator ride. The three composed ladies can’t help but break out and lose composure in a shared moment, albeit confined to the lift. When the ride ends, composure is quickly regained and life… returns to normal.
The DMCI worked with MOON's creative and accounts teams, to bring their ideas to life and produce 4 Premium Fashion Brand spots as well as a large variety of HOW TO and Fashion focus content.
The four Premium Fashion spots – Ladylike, 60’s, Shimmer & Shine and Print Clash feature choreographed scenarios paying tribute to a variety of era’s and the Westfield Fashion Brands inspired by them.
The spots were shot over 2 action packed days with 3 dancers, choreographer Leah Howard and a team of stylists.
These spots combined with the HOW TO content, are part of a broad media campaign that rolled out for TV, iPad, iPhone, Interactive Web and In-store use.
*DIRECTOR’S CUT varies slightly from tailored web version.