Our Friends from Fox Italia needed to develop a series of IDs and a graphic package for the daytime shows of Fox Crime.Its current tv branding is very dark, and they asked us to work on a different approach that contrasted with the current graphic package in terms of chromatic palette and main concepts.
We decided both IDs to show the integrity of two values very difficult to found nowadays: Liberty & Justice. Both pieces are screaming for hope, to recover the lost values in the current society.
To make this real we used the symbols and iconic objects of these values, that in a beginning the are totally damaged, ingrained and eroded, to then reconstruct themselves and show them in their origin state: pure, unpolluted & immaculate.
It was a long process and a huge challenge to communicate these ideas, so you will watch the initial concept boards totally different of the final results. Don't miss the project the making of!
Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
3D Graphic Design: Santiago Zoraidez & Pablo Alfieri
3D Modeling & textures: Santiago Zoraidez, Daniel Bel & Leandro Giorni
3D Rendering & Lighting: Santiago Zoraidez, Leandro Giorni & Daniel Bel
3D Animation: Leandro Giorni
2D Animation: Sebastian Curi
Compositing & Postproduction: Sebastian Curi & Pablo Alfieri
Montage & Edition: Mariano Farias
Audio: Disapio Producciones
Production: Inés Palmas
Client: Fox International Channel
Art Director: Juan Pablo Kessler