Hope + Anchor, an award-winning strategic insight agency, approached Rosie Lee needing a brand identity to help cement them within their sector yet set them apart from their competitors.

The Hope + Anchor name was inspired by the key strengths and approach of the agency; namely, its use of creative thinking and people (Hope) combined with its grounded understanding of clients’ business needs (Anchor).

We developed a brand identity that emphasised this duality and that used an invisible horizon line to visualise the contrast between the two words - Hope as rising and Anchor as weighted. This concept runs throughout the identity with all key typographic statements appearing to float.

In designing the website, we abstained from a traditional structure in favour of a more fluid user experience. Structured as one seamless page, the site allows one click access to nearly every piece of content.

This makes it very user friendly, without it feeling predictable. It also reinforces the brand positioning: creativity + business understanding.

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