The trend is clear: Mobile and tablet shopping are on the rise. And even though the holidays are months away, most retailers don't know how or they don't do enough to prepare their mobile and tablet capabilities for the huge holiday shopping rush.
From merchandising and marketing to technology and customer service, there is a lot to consider to ensure a successful mobile and tablet holiday season. In just one hour, our retail strategy experts will not only demonstrate why it is important to consider mobile in your holiday planning, but provide 10 fundamental guidelines that will clearly explain what you can do get your online business mobile and tablet ready, including:
Allocation of Spend for Mobile/Tablet including separate Google Campaigns for PC vs. Tablet
Communicate effectively between SMS vs. Email Campaigns
Location Based Marketing
Mobile Money Transfers
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