"Go Hard"
music video
Columbia Records

Directed and Designed by Syndrome

Bay area rapper, Kreayshawn represents an alternative sound and style in today's ever evolving rap world. With catchy lyrics and eclectic fashion, her formula perfectly appeals to a new generation as a voice for young fans. In our Kawaii inspired video for "Go Hard," her first major label single off her debut album Somethin' Bout Kreay, Kreayshawn's world is one of bright colors, deranged animals and classic comics. In it she rescues a girl from her mundane existence at home and transports her to a surreal, party themed world of all things Kreayshawn.

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