Everyone claims that they are "doing" social media for their events, but how many organizations are practicing social marketing? Join this webinar to learn the basics of social marketing and how it differs from social media marketing. Then learn how you can apply the techniques of social marketing to your event to create a new experience for your attendees by matching them together with like-minded people before, during and after the event. Events that use these techniques show greater attendee and sponsor satisfaction due to the quality of interpersonal relationships that were formed during the event and leave the event with a positive memory that increases their likelihood to attend future events. If you are an event or marketing professional and care about the quality of your attendee's experience and need repeat attendees, then this webinar is for you!