Sneakers - The Rise And Rise Of The Running Shoe
A 50 minute documentary about the history and social significance of sneakers. The film asks the question how sneakers have evolved from “poor man’s shoes” to an icon of modern lifestyle and subculture identity. The film by Femke Wolting is a freeze frame focusing on this phenomenon and emphasizes the fashion and design aspects of sneakers. The program shows the design process and the ways that brands profile themselves on the market. It also focuses on the extraordinary shoe designers as well as on the people who buy them and wear them. The program uses a patchwork like format, where commercials, photos, scientific films produced by manufacturers and other film/video material come together and show how the image is build around certain brands and models. A second feature is a series of short portraits, almost like bumpers in the program, where people tell about their opinion on what they feel is their all time favorite sneaker.