Over the last three weeks, AirTran has been running a teaser promotion asking America what they would want to see on every flight. The integrated teaser and launch campaign was developed in partnership with longtime agency partner Cramer-Krasselt/Chicago, and was supported by TV spots, radio, Internet banners, out-of-home and airport signage. At the heart of the effort was http://www.everyflight.com where people could make their own suggestions, vote “boo!” or “yah!” on previous submissions, view charts and graphs including a leader board and poll map, and sign up for a chance to win a seat on every flight. Upwards of 230,000 votes have been cast and 30,000+ suggestions made ranging from “mimes” to “bunk beds” to “Clint Eastwood movies.”
Here's an exclusive interview with the brain behind the campaign, the Creative Director from Cramer-Krasselt, Pat Hanna.