Keungzai, is an affordable contemporary luxury label designed to be worn pre, during and post-pregnancy. Keungzai is not only a maternity line but a womenswear line to be worn by style-savvy, fashion forward women, mothers and moms-to-be. Our customer is not defined by age or life-stage but by a common style aesthetic of directional yet timeless appeal. Keungzai’s mission is to indulge the consumer in quality pieces, designed to fit and flatter her shape.
Keungzai is proudly made in Britain, supporting local mills where possible and the UK fashion and textiles industry. We use premium materials for a beautifully soft handfeel such as our micro-modal jersey knitted and dyed in the UK, juxtaposed with silk/cotton blends.
Keungzai’s edit for AW12 ushers a spotlight on low-key luxe investment pieces that take you through pregnancy and beyond in style. An elegant and serene collection where fluid materials meet ethereal shades, Keungzai AW12 proves there is no need to sacrifice style for the practicality of dull maternity wear.
The muted colour palette takes inspiration from the natural world for a truely timeless collection which works for styling bump and beyond.
The collection is available to buy from September 2012 at keungzai.com
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