Agency: AMV BBDO
Production: MJZ, Londen, Weijers Domino Productions
Producer: Suza Horvat
Director: Nicolaï Fuglsig
Goal: Proving 'Good Things Come To Those Who Wait'.
The new Guinness beer ad 'The Tipping Point' is all about toppling. In cooperation with top director Nicolai Fuglsig (also known of the colourful Sony Balls commercial) this commercial has been prepared and shot in the village of Iruya in the beautiful Andes mountains of Argentina. Weijers Domino Productions assisted the director with the domino art direction and the technical team prepared about 600 props to make them suitable for the spectacular domino-effect.