Crystal brought the mascots ‘Wenlock & Mandeville’ to life in a series of animated films to inspire young people to take up sport and spread the spirit of the Games.
These films were also used in various promotional campaigns leading up to the Games, including Odeon Cinema screenings and the official London 2012 mascot website. Due to the success of the mascots films, Wenlock & Mandeville swooped in to spearhead the London 2012 ‘World Sport Day’ promotion. It was an amazing day for schools in every local authority across the United Kingdom. Young people celebrated the athletes and cultures of the world coming to the United Kingdom.