Everyone knows content is vital when it comes to online marketing and attracting the best customers. Even though this is common knowledge, why do so many B2B companies shy away from marketing tactics that increases prospects and drives business? Is it too hard? Wonder what they want? Don't have enough time? What is the payoff?
In this Lunch & Learn webinar, Comet Creative Principal Nanette Newbry and McCullough CEO Catherine McCullough will share how content marketing drives business success and enhances your competitive edge. They will show you the top strategies and case studies that get the best results without drawn-out processes and wasted effort.
What You’ll Learn:
• The best tactics and channels to use
• The best strategy to spend your time wisely
• How to find your brand voice and editorial purpose
• How to unlock your content and your social media potential
• Examples of great campaigns