We developed 3 Audiovisuals pieces for the new Barcelona Ayuntamiento summer campaign.
Created by the agency Arista with the concept "a summer to fall in love with Barcelona", the campaign deals with three different themes: the many proposed activities, the civic-mindedness required and prevention of noise at night. Boolab, which now represents the studio in Spain for the advertising sector, asked us to direct the three audiovisuals.
The main challenge had been to adapt the graphic design made by the agency for street banners to audiovisual language. That's why we decided to simulate Stop Motion, his graphic and animation rules, taking care of paper textures and irregular shadows. We capture and rotoscoped the characters, to integrate into the handmade style.
Directed by: Tigrelab (tigrelab.com)
Tigrelab team: Javier Pinto / Mathieu Felix / Federico Gonzalez / Andrea Stinga
Production: Boolab (boolab.tv)
Client: Ajuntament de Barcelona (bcn.es)
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