KVZ Sports, a Phoenix company making action sports gear in the USA, works with a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.

Keith Yaskin was a TV reporter for 17 years. He won three Emmys and three first place Associated Press Awards. In 2006 the AP named him Arizona's TV Reporter of the Year. He graduated from Northwestern University's Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. Loren Yaskin specialized in marketing and public relations at Edelman and Delta Dental of Arizona. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. Loren also graduated from Northwestern. The art of storytelling. That's what makes companies human. Every business has a story to tell. Make it personal and compelling. Communications experience from both the inside and out. That's why we call it The Flip Side.

Video done right and by a real journalist
Media relations
Media training
Employee communications
Social media
Speaking engagements

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