Generative Artwork created for Montblanc by onformative.
Sound Design for the Relaunch of Montblanc.com - Every product category is equipped with an individual sound theme in different variations that reflects the character of the product: the precision of a clock or the weightiness of a Montblanc writing instrument. The Sounds are created in order to support the generative Artwork, which provides each masterpiece with an appropriate presentation stage. The product specifications, i.e. the DNA of the individual products, determine the specific appearance of the stage set; each product, thus, creates its own variation of the generative artwork following the rules of its "artist".
More than 40 Sounds where produced (in cooperation with Jens Eufinger, Mathias Greule / commissioned by Scholz & Volkmer).