Trollbäck + company returned to its roots for the comprehensive rebrand of Swedish Public Television (SVT) that consisted of redesigning the on-air branding for five channels. After about a year in production and a lot of fun mispronunciations of Swedish words, we launched the new brand identity for SVT1, SVT2, SVT24, the Knowledge and Learning Channel, Kunskapskanalen and the Kid’s Network Barnkanalen. Needless to say, this project was near and dear to our hearts.

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