Motion composition made while at The Old School House artist residency in Hrisey, Iceland.
The layout and parts of the imagery used are based on a static composition by the Nouveau Realist Jacques de la Villeglé. Villeglé and the other Nouveau Realists used torn advertisements picked from Parisian walls to create new compositions that simultaneously re-contextualized the ads and attempted to remove the work's author from the artistic process even further than Abstract Expressionism previously had. The result is a visual mash-up of Parisian advertisements in the 50's and 60's. The images combine to create new visual meanings as well as transforming the original intention of the advertiser.
Nouveau Realisme 2012 is an attempt to revisit the themes of Nouveau Realisme in a more contemporary sense. The amount, quality, and prevalence of advertising has increased dramatically since the days of the original movement. In general, these ads continue to be a one way conversation, ads placed into our daily life via subway ads, a sign on the side of a bus, TVs in train stations, and digital billboards with little or no opportunity for the public to choose not to view ads.
Nouveau Realisme 2012 is a form of talking back to the advertisers. The project imagines as malfunctioning video billboard above a New York City subway entrance. Video clips captured randomly from television are torn apart and recombined in the framework of a Villeglé piece to create new meanings echoing back to the .original advertisements torn from walls as well as reflecting on the state of contemporary advertisements.
Nouveau Realisme 2012 uses an audio sample from the song "I Am Made of Chalk" by Crystal Castles.