These advertisements are part of The Wildlife Council's media-based campaign designed to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing.

Where can I view the commercials?
The commercials are available any time on They are airing on major television networks across Colorado beginning April 30, 2012. There will also be online banner ads and NPR radio spots starting April 30, 2012.

Why "Hug a Hunter" and "Hug an Angler"?
The Wildlife Council conducted consumer benefit testing research in late 2011. Respondents who do not hunt and fish revealed that most have only a passing interest in hunting and fishing, and the benefits the industry provides to the state. Respondents confirmed that many of the benefits presented to them in the group panel discussions take longer than a 30-second TV commercial to fully comprehend. To positively impact their view of hunting and fishing, non-sportsmen confirmed that future advertising messages must engage them in a more compelling way, and demonstrate that sportsmen share the same concerns for our state as the general public.

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