Play Presents. Discover IQOS

Discover IQOS is an interactive multimedia experience available both on mobile and on touch-screen kiosk, in the duty free shop. It allows LAC to explore bite sized videos and interactive content to learn more about switching to IQOS.

Their journey is tailored according to their existing understanding of IQOS, meaning that they are lead directly to the content which is most relevant to their needs.

The kiosk acts as a portal to IQOS educational videos and interactive content that can be viewed independently, or even alongside a member of the IQOS staff as a guided education tool.

Alternatively, LACs can use their mobile device to scan QR codes on communication material positioned throughout the shop, to load the Discover IQOS web-app in their mobile browser.

Here they can have a more private and immersive experience. And also avoid touching the kiosk screen if they have hygiene concerns.