Pimp My Carroça is a project that gives visibility for recyclable material collectors, transforming their carts through art, and raising their self esteem. It is a collaborative action that combines humor and awareness towards this issue, using graffiti as a possible field of interaction between the collectors and the society. In 2012 we ran our first editions in São Paulo and Rio de Janeiro, at the 2012 Global Environmental Summit.
We are working to bring Pimp My Carroça to other cities. If you would like to help, contact us through: firstname.lastname@example.org
Watch our official video and see how it works.