This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu
Like Mars and Venus in the famous book about male-female communication, sales and marketing people often have trouble working together effectively because they just don’t speak the same language. In this presentation, a long-time industrial sales executive joins forces with a long-time marketing communications master. They’ll share strategies for developing Mars-Venus harmony that can lead to more effective customer acquisition, retention and relationship building.
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