Back in the early 20th century, commercial cameras were expensive and delicate pieces of equipment and photographers treated them that way by confining their shoots to stuffy studios or arranged press events. One man bucked tradition and took his camera to the raw streets of New York City. That man's name was Arthur Fellig, the first Paparazzo, nicknamed Weegee for his seemingly supernatural ability to arrive at the scene of action before anyone else. Photographing real life is unpredictable, and Weegee never knew who, what, when or where he would photograph next. Thanks to his press camera's light, he never had to worry. This light is still an enduring icon of the forthright photography Weegee pioneered.
Today, the iPhone is a powerful tool that you can pull from your pocket and take quality photos and video wherever you are. The trouble is that sometimes lighting can be unpredictable. Why isn't there a way to bring the light you need to the photos or video you take with your iPhone in a simple, iconic package? Now there is. Be like Weegee in dim or night with the Paparazzo as your light.
We designed the Paparazzo to be easy to use and give professional results. With the 300 Lumen LED, you can dial the light for your photo or video from zero to full bright. Don't worry about draining your iPhone battery because, although it is plugged into your iPhone, the Paparazzo supplies its own power with two powerful CR 123 batteries. Get everyone in the picture when you mount the Paparazzo onto any standard tripod. The Paparazzo has three modes dedicated to photo, video, or brightness adjustment which are easily selected with the push of a button. It will have an app that will let your iPhone and the Paparazzo communicate seamlessly.