BBH Asia Pacific has launched a new campaign for Mentos that gives a fun fresh take on Singapore National Day Celebrations. Like a good citizen, these special edition Mentos packs wear their "I Love SG" badge proudly.

Mentos is encouraging every proud, financially secure adult in a stable, committed long-term relationship in Singapore, to get fresh and 'do their duty' on National Night - and give a patriotic boost to Singapore's population.

Music, the ultimate language of love, is the official campaign medium.

The specially composed 'National Night' rap will air on a variety of channels from August 1st - including Youtube, Sound Cloud, and social media sites.


Creative Agency - Bartle Bogle Hegarty, Asia Pacific

Business Director - David Webster

Account Director - Midori Watanabe

Account Executive - Bernice Ooi

Engagement Planning Director - James Sowden
Engagement Planner - Rachel Filer

Executive Creative Director - Scott McClelland
Creative Director - Maurice Wee

Art Director - Adrian Chan
Copywriters - Douglas Hamilton, Paul Edmonds

Designers - Marcus Yuen, Uni Lee, Ronald Bunaidi

TV Producer - Charmaine Wong
Print Producer - Brell Chen
 Digital Producer - Nicolyn Marino

Music Production - Fuse, Adventure In Audio

Character Illustration - Walter Teoh
Retouching - Wellcom

Digital Production - Avantworks
Motion Graphics - Elena Ho

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