BBH Asia Pacific has launched a new campaign for Mentos that gives a fun fresh take on Singapore National Day Celebrations. Like a good citizen, these special edition Mentos packs wear their "I Love SG" badge proudly.
Mentos is encouraging every proud, financially secure adult in a stable, committed long-term relationship in Singapore, to get fresh and 'do their duty' on National Night - and give a patriotic boost to Singapore's population.
Music, the ultimate language of love, is the official campaign medium.
The specially composed 'National Night' rap will air on a variety of channels from August 1st - including Youtube, Sound Cloud, and social media sites.
Creative Agency - Bartle Bogle Hegarty, Asia Pacific
Business Director - David Webster
Account Director - Midori Watanabe
Account Executive - Bernice Ooi
Engagement Planning Director - James Sowden
Engagement Planner - Rachel Filer
Executive Creative Director - Scott McClelland
Creative Director - Maurice Wee
Art Director - Adrian Chan
Copywriters - Douglas Hamilton, Paul Edmonds
Designers - Marcus Yuen, Uni Lee, Ronald Bunaidi
TV Producer - Charmaine Wong
Print Producer - Brell Chen
Digital Producer - Nicolyn Marino
Music Production - Fuse, Adventure In Audio
Character Illustration - Walter Teoh
Retouching - Wellcom
Digital Production - Avantworks
Motion Graphics - Elena Ho