One of the greatest lessons that we can learn about how Barcelona has positioned itself as a leader in design is watching how its citizens and commerces have promoted it beyond its frontiers. This way of doing, and transmitting it, has generated the perfect vibe for the city to become an attractive area for creation, design and innovation. All this combined with the influence of the Mediterranean culture, the cosmopolitanism citizenship and its diversified offer of leisure and culture has made the city a brand and its visit an experience.
Brandcelona wants to share its know-how in “brand experience” focused on retail, as Barcelona has managed to do the same with its people and visitors. Starting today, this will be a space to get in touch with everything related to retailing and how to transform a business into a unique experience for the consumer. Let’s get started!