There’s one thing you can say for sure about cats. They are who they are and they never apologise for it. Everybody knows their cat is a distinctly unique individual, a “one off” and they love them for who they are; loud, shy, tough, cuddly, quiet or full of beans. One of the most insightful ways cat owners show the world how they feel about their cat is what they name them. And names usually come from something the owner sees in their cat, they are a reflection and a celebration of who he is. This concept is an endearing, insightful look at how individual cats can be, and how their very unique personalities all live up to the names their owners give them. And most importantly, how Friskies is perfect for all cats.
Nestlé Purina - Friskies
Client: Sue Poezyn, Richard Howatson
Agency: Ogilvy Sydney: Peta McDowell, Jo Sellars, Carolina Briscoe, Caitlin McCarthy
Redworks Spore: James Brook-Partridge & Wan Shafie
Production: Luminous, KL, Malaysia
Exc Producer: Karen De Silva
Producer: Maria Tan
Director: Brad Hogarth
D.O.P: Alvin Lee
Editor: Ng SS, MFX, KL
Post Production: Black Magic, Singapore
Audio: Fuse Asia, Singapore
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