In the early weeks of the corona pandemic things took an unexpected turn. Suddenly the internet was overflowing with photos from empty toilet paper shelves. People were hoarding as if there was literally no tomorrow.
These chaotic days of toilet paper shortage was the inspiration for the awareness campaign Cripple Crap Wipes – a toilet paper with collected prejudices against the disabled.
– Being victims of prejudice behaviour might be what unites us, people with disabilities, more than anything else. We’ve been fed up since forever but with this campaign we’ve found a great way to fight prejudices by “giving a shit”, so to speak, says Anders Westgerd, CEO of GIL.
To collect the most common prejudices GIL asked their followers and fans to submit the usual suspects through an internet poll. The finalised list was then used in designing a pattern for a batch of toilet paper. The paper comes in a stylish box of two rolls in each.
– When working against prejudices there’s no right or wrong, so we want to encourage people to be creative when crushing prejudices. We hope to inspire everyone with this music video, says Anders Westgerd, who also happens to be the main protagonist in the video.
Quite absurdly, the video depicts a man in his fight against preconceptions. Messages like “can’t have sex”, “they have no sense of humour” and “unintelligent” haunt him. With tools such as a meat hammer, a flat iron and a paper shredder he tries to crush the prejudices in a grim determination to do or die.
GIL is hoping for people to do like the man in the video and attack the prejudices themselves in all possible ways. The ones who upload their special tricks to the internet have a chance to be rewarded with limited edition jumpers.
– We make shit happen by giving a shit. Preconceptions have no base in reality. While a step might be an inaccessibility issue people can understand, the kind of “soft inaccesability” that we are addressing is not. At least it seems so. Even so it keeps some people from doing things to spare looks of discomfort, or it can mean the difference between getting a job or not, or worse it can count you out as friend material. You become an outsider by force which can be devastating for your self esteem. That’s what we want to put an end to, Anders Westgerd adds.