"The Map" (Work & Co x Gary Hustwit, 2020) is a short documentary about a revolutionary redesign of New York City's iconic subway map. Filmmaker Gary Hustwit documents the process as digital agency Work & Co creates a new "live map" — one that updates in real-time — to help New Yorkers and tourists better plan their journeys. The film examines the evolution of wayfinding and user interfaces, and shows how good design and the latest digital technology can simplify one of the world's most complex transit systems. Featuring Felipe Memoria, Rachel Haot, Sarah Meyer, Joshua Gee, Marcela Abbade, Karina Sirqueira, Robert Penner, and Mohan Ramaswamy.
A Film First production in conjunction with Work & Co
Director: Gary Hustwit
Producers: Gary Hustwit & TJ Kearney
Executive Producer for Film First: Jessica Edwards
Director of Photography: Ben Wolf
Editor: Isabel Ponte
Original Score: Danz CM