Anglicare came to Trapdoor with a mission, to encourage people to stand up and support their community in times of natural disaster. The video needed to showcase what people can do for their community without needing to be fireman, police officer or ambulance officer. As viewers, we are taken on an emotionally stimulating journey through a series of hand drawn illustrations, which are then animated in a 3D space.
Anglicare were refreshed by our approach, as multiple production companies had proposed, as Anglicare put it – “the same old boring, talking heads video”. We were glad to be able to do this for such a meaningful cause.
Creative Director: David Child