EVP Media & Market Planning
20th Century Fox
This webinar discusses some of the ways in which faculty are utilizing social media in the classroom to introduce students to a changing media landscape, and its impact on advertising and their future careers. Students must begin to foster the meta-skill of applying the best practices of advertising to new media forms in productive, creative, and intelligent ways. Carrie also discusses some possible lesson plans and assignments that help them to build these kinds of skills and awareness.
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