Pantene — Soex

We teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.

The hero of the film is the acclaimed Pro-V, the unique formula that "transforms your hair by making it stronger". P&G group challenged us to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.

www.ditroit.it

CREDITS

Direction

Ditroit

Creative Director

Salvatore Giunta

Design & Development:

Claudio Gasparollo

Martin Vokaty

Christian Cabiddu

Mantas Bardauskas

Matteo Nicoli

Andrew Prousalis

Enrico Albanese

Giedrius Paulauskas

Dave Stewart

Producer

Noemi Bugli

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Client

Procter & Gamble

Brand

Pantene

Brand Manager

Arnaud Beaumont

Sonia Lucci

Art Director

Jiyoni Kim

Executive Producer

Guido Marchetti

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Audio

Smider