Silver Award winner for Best Direct Response Promo at UK Promax Awards 2012.

Channel 4 commissioned Fred & Eric to make a 20 second competition spot. Leaving the brief open for us to work out a creative we've always wanted to do; a live-action shoot featuring a cast of handmade objects and a gang of human controllers with impeccable timing! 

Shot in one take (albeit number 38), the creative features a near-seamless flow of cardboard and paper gadgets, which appear in time to the voice-over. All made possible by lots of helping hands, a sliding set, strategically placed magnets, fishing wire and a hair dryer.

We've also posted a 'making of' film for a sneaky peek behind the scenes of our shoot.

Watch it here:

Produced and directed by Fred & Eric
Design and Direction: Maggie Rogers
Producer: Jamie Pigram
Set Operators: Jamie Pigram, Sarah Killeen, Susie Jones, Laura Hopewell, Lee Cooper & Andrew Meredith
Model Makers: Laura Hopewell, Kerry Hughes and Thomas Bird
DOP: Marcus Domleo
Camera Assist / DIT: David Litchfield
Gaffer: Craig Davis
Lighting Hire: Panalux

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