How are good ideas generated? They aren’t simply lying around like seashells on a beach waiting for us to pick them up nor are they so random. Good ideas are the result of the focused action that takes place in our brains. With a bit of stretching the laws of physics and a lot of imagination, we set out to craft a story about how all those bits and pieces that pass through our brains can become good ideas.

Agency: Column Five Media
Creative Directors: Ross Crooks, Josh Ritchie
Producers: Nick Miede, Ian Klein
Motion Designer: Chase Ogden
Graphic Designer: Luis Liwag
Voice Over: Maxwell Glick

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