Fuller's Pub Sites - Designed and built by Sequence

The Fuller's pub group came to us with the challenge of giving their individual pub websites a complete makeover. With nearly 400 pubs, running the gamut from local watering holes to rural gastro-pubs, they needed sites that would reflect the individual personality of each pub whilst keeping a consistent brand identity.

In order to cater for every location, we developed a range of templates tailored to different types of pubs. We also provided a builder that allows Fuller's to quickly and easily create a brand new site from one of the templates whenever the Fuller's family grows.

It was imperative that we made it simple for landlords to manage their own websites, so our development team used cutting edge techniques in the Sitecore platform to make it happen. Landlords can now edit and create content on their sites from changing the menu right through to adding a table booking facility.

We also created an app “Pint of Pride” that allows thirsty travellers to quickly locate their nearest pint of London Pride. Developed for both iPhone and Android the app uses GPRS to find the closest Fuller's pub and direct the user to the relevant website.

Fuller's now have a set of websites to be proud of, which are a great experience for both drinkers and landlords. The consistent branding is a constant reassurance that every pub has the Fuller's quality, whilst the customisation allows each pub to show off its own persona.

For more information visit www.sequence.co.uk/case-studies/fullers