XI ( eleven ) is an interactive movie trailer for the iPad.It consists of four 2 minute videos. Each video is a different perspective of the same scene. Users have the option to switch to any of the videos/perspectives at anytime with seamless continuity. It encourages them to watch the trailer many times allowing them to have a different and unique experience each time.
This is an example of two of the four videos being played together (without a user changing them)