We worked on this project from the concept and logo design stage all the way to the animation and sound effects. Rich S. did an excellent job with the logo design. The "human" worked on the sound effects while Matt G. was in charge of the character animation. The concept for the animation was something that was developed as Matt, the client and I brainstormed together. I especially like the tentacles.
Technical: Most of the animation was done by Matt with cell animation. He slowly created the animation frame by frame and brought them together. I took an alpha channel video from him of the octopus and scaled it down a little and took care of the text animating onto the screen. A simple gradient was added to the background.
Logo Animations: http://www.spinmylogo.com
Explainer Videos: http://www.pandamotion.com