Commissioned by Brighton-based PR company Pegasus to create an animation introducing 'Healthscapes', their new marketing framework for creating PR campaigns within the health and well-being sector.
The great thing about this project was the amount of space I was given to express my own ideas and personal
illustration style whilst communicating the core principles contained within the script. The overarching idea stemmed from Pegasus' logo which is comprised on three colour tones that infer the sand, sea and sky of the Brighton seafront. That coupled with a connecting thread used to transition between segments used in the existing printed material promoting Healthscapes informed the final result that you see here.
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