Official project description: "To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive music video. We collaborated with the Grammy Award-winning Metropole Orchestra and recorded a specially composed music piece entitled “I’m No Prototype”- in 55 separate music tracks. On the site, viewers can experience the music video as a whole, played by the entire orchestra, and are invited to single out each musician to hear every detail."
My role on this project was to lead the Flash Development from the prototyping stage through to delivery. This was probably the most technically challenging project I've ever been briefed on to date. Essentially, the brief was to create a full-screen audio/video mixer featuring approximately 50 audio channels and two HD quality video streams, all of which must be synchronised. If that wasn't enough, each audio channel should also simultaneously display its current pitch and when clicked on should display it's individual musical score in it's entirity.
Read more about the interactive development of this project at milkisevil.com/blog/2012/philips-obsessed-with-sound-presents-unheard-heroes
View interactive experience at sound.philips.com/ows
(Project via Stinkdigital.com)