"What is an Innotab?" we hear you ask. In this commercial commissioned by Nickelodeon, Fred & Eric set out to answer that very question. Using hand-drawn illustrations which are playfully flicked into the device by a child's hand, the Innotab's world is brought to life. A stop-frame feel gives the spot a friendly tone as illustrations and technology are combined. 

Produced at Fred & Eric
Design and Direction: Maggie Rogers
Producer: Jamie Pigram
DOP: Jonah Maddox
Lighting Hire: Panalux
Hand Model: Maisie Williams

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